AI Insights · Timothy · April 2025
Top Free-to-Play Games on iOS in Brazil: Q1 2025 Performance
Explore the performance trends of the top free-to-play games on iOS in Brazil during the first quarter of 2025, highlighting downloads, revenue, and active users.
In the first quarter of 2025, the iOS gaming scene in Brazil saw some notable performances among the top free-to-play games. Here’s a closer look at the trends for the leading titles, based on data from Sensor Tower.
Free Fire x NARUTO SHIPPUDEN started the quarter with a strong weekly revenue of $818K, which gradually declined to around $78K by the end of March. Weekly downloads peaked at nearly 80K in mid-January but decreased to approximately 35K by the end of the quarter. The game maintained a high number of weekly active users, starting at about 3M and ending the quarter at around 2.1M.
Candy Crush Saga demonstrated steady revenue growth throughout the quarter, concluding March with approximately $184K per week. The game's weekly downloads started at 32K and ended at 18K. Active users fluctuated slightly, beginning at 550K and closing the quarter at about 463K.
Last War:Survival experienced a peak in weekly revenue of $184K in early February, with a slight decrease to $129K by the end of March. Downloads dropped from 75K at the start of the quarter to 13K. Active users began at 203K, decreasing to 88K by the quarter's end.
Roblox faced a significant decline in weekly revenue, starting the quarter at $274K and dropping to $14K by the end. Downloads began at 92K, decreasing to 45K in March. The game's active user count remained relatively stable, with a slight decline from 3.5M to 2.8M.
Brawl Stars saw its weekly revenue vary, peaking at $164K in early March and ending at $119K. Downloads decreased from 45K to 21K, while active users started at 1.5M and ended at 1.2M.
These insights provide a snapshot of how these games performed in the Brazilian market during the first quarter of 2025. For more detailed analysis and insights, visit Sensor Tower.
